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    • B2B Sales Support
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86% of heads of sales are unhappy with their sales performance.

63% of customer loyalty is governed by the sales behavior, not by product or price.

63% of customer loyalty is governed by the sales behavior, not by product or price.

63% of customer loyalty is governed by the sales behavior, not by product or price.

63% of customer loyalty is governed by the sales behavior, not by product or price.

63% of customer loyalty is governed by the sales behavior, not by product or price.


The Situation

The art of selling has evolved tremendously over the decades, with customers being much savvier – and expecting much more than ‘pure sales’.  Truly supporting customers in their business, rather than just trying to sell your products has become a requirement, not a nicety.  Even though, a lot of companies still rely on sales and marketing methodologies that customers have experienced for decades. 



The Impact

Being perceived as a ‘sales guy’ rather than a true business partner can be an immediate turn-off with many clients.  Every competitor is deploying the same solution, value, consultative methodologies.  But even truly educating and consulting customers does not always  yield the desired results! Ultimately, sales revenues suffer, sales targets get missed and the entire business does not prosper as it should. 

  The Solution  

A supportive partner can help you  transform your sales strategy with innovative methodologies, making it fit for new market challenges in our hyper-competitive times.  

Ensuring that your sales and marketing behavior makes your customers perceive you as a true partner. 

That you distill the real ‘customer business value’ of your offering  by working across sales, marketing and product house – making all different customer roles understand what is in it for them. 

And, above all, that your business can achieve its true potential. 

The How

To make sure that your customers perceive you as the preferred business partner and not just as another seller with yet another new product or solution we use a combination of methods, depending on your situation and what is most beneficial for you.   

Together we convert learned concepts and strategies into business success, leveraging a unique set of tools and templates for individuals, teams, and organizations.  

Based on a strategy developed together with our experts we support the implementation and drive their business ideas to success.  

Our holistic approach, supported by our specifically developed methods, frameworks, tools and templates brings together your sales, marketing and product development teams to achieve a fast and effective ramp-up of sales. 

The What

We offer support throughout the full sales or go2market cycle – for both existing and new products. Programs could include this whole curriculum, or only the  parts which are relevant for your business. 

Some specialized packages include e.g.:

  • Customer-Centric Advisory Sales: How can you enhance your current sales approach? What is the best way to increase conversion rate? 
  • Value audit: Do you have a clearly defined value for all your relevant customer roles? How good is your argumentation for each role? 
  • Business analysis: How well is your sales and marketing process running? How are you stacking up compared to other players?  
  • Deal clinic: You’ve got a big, though opportunity coming up and need help to make sure your offer clinches the deal? 
  • Assessment services: What is your communications style – and how will it fit to your customers? Do you understand the personalities and competencies in your team? 

Book your personal info session

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